Fully Charged
Fully Charged / Talking About Our Generation
We art directed and creatively consulted on Fully Charged film ‘Talking about our generation’, where young people quiz experts about energy, transport, and the future. It was shown at the IMAX at COP26.
Using our extensive experience in writing for and working with young people, we helped develop an execution which empowered the young people, giving them the authority within the film. We wanted the focus of the film to be on the content of the interviews, and their reactions and not on overly dominant staging. For this we created an addressable light ring which they sat inside, literally focusing the attention on the speakers. And to clearly define each young interviewer, they were all given their own colour.
The result is a memorable, vibrant experience where the art direction elevates and brings to the fore the conversations taking place. We created and delivered the concept in a tight turn of just two weeks including the design, fabrication and animation of the custom light ring.
Art direction, creative development, creative lighting design and execution - Light Space Color
Client - Fully Charged
Studio lighting - Steve Thomas
Projections - Event Projections
Studio - Kinetics